SUNDAY TIMES: KATHERINE JENKINS:
Three Cliffs Bay, Gower Peninsula

“I grew up on the edge of the Gower, but it was still a holiday place for our family. We’d go on weekend breaks to Three Cliffs Bay – six miles down the road! That’s how gorgeous it is.....“My auntie kept a little caravan on the clifftops, and I spent long summer days there with my dog, digging out boats in the sand and sitting in them, waiting for the tide to come in. .... “I’m biased, I know, but my view is not just about sentimentality: the bay really is beautiful, with three curious crags of triangular limestone jutting out into the waves, like pyramids. You can walk right underneath them, through a rocky archway to the shore.“There’s a bit of everything: the sea, the cliffs, the salt marshes, a meandering stream curling down to the sea – and Pennard Castle, an 800-year-old fort tucked behind the beach. It’s in picturesque ruins, perfect for mooning about in. Sometimes you even see wild horses cantering along the sands. Talk about romantic. ..... “It may seem a strange thing to say about a beach, but to me Three Cliffs always feels so intimate and cosy. It gives me the feeling of being hugged. I take friends there whenever I’m home, and every time I’m struck by the magic of it again. It still takes my breath away.” ......

Three Cliffs Bay looking towards Tor Bay and Oxwich

ITV: The Brighter Side featuring Oxwich Bay and Three Cliffs Bay
BBH London, The Mill and MJZ have created a feel good brand campaign for ITV1 which launched under the strapline, ‘The Brighter Side’, positioning the channel as British television’s cheeriest, most upbeat channel. A 60 second TV ad kick-starts the campaign. A further 90 second version called ‘Beach’ will run in cinemas nationwide and will be available online. The campaign aims to remind viewers that ITV1 is one of the UK's "most loved brands" and persuade advertisers of the power of big TV shows. "Beach" features children meandering along a dull coastline until they begin throwing stones through the grey clouds to reveal a ray of sunlight. As the sunshine breaks through the clouds, the shoreline is lit up and the children begin to play, basking in the bright light.
The spot was filmed over three days, each of which featured very different weather and lighting conditions which needed to be carefully pieced together in the final edit. The Mill’s Ant Walsham created beautifully crafted light rays which form the centrepiece of the ad. He explains, “The rays of sunshine were created using just flame. This required an extraordinary attention to detail to ensure that we got the effect of sunlight breaking through the dark clouds just right. As well as this, we did some cosmetic work such as removing tyre tracks in the sand and added additional penguins for the close up shots. We also created the stone thrown by the young boy and its track into the sky.”

	Mewslade Bay near Rhossili http://www.julianherbert.com/
	Featured Walk : Mewslade to Rhossili Nine pages of detailed information with 48 photographs and a series of maps that will give a step by step guide to this dramatic walk that has excellent panoramic views over Mewslade, Fall Bay, Worms Head and Rhossili Bay.