Joe's Ice CreamBack in 1898, Luigi Cascarini came over to Swansea from the Abruzzi Mountains in Italy. In the midst of the industrial era, Mr. Cascarini was shocked to find that there were no cafes open to accommodate the early workers of the Swansea valley. So Luigi decided to open up a workers haven where he would serve them rich roast coffee from the crack of dawn until the darkness of the night. He worked every hour of the day making his cafe such a sucess that soon he opened another...and.... another...and another. Before long, Luigi had opened a chain of cafes that his children ran with him.
Joe's sacred recipe remains unchanged and safe in the heart of his family who make the same ice cream almost a century on. Using select ingredients of the highest quality, Joe’s remains an ice cream of finesse. We experiment with our aromas, offering a blend of Welsh and Italian fancy flavours to our loyal Joe's following, but our ingredients will always retain the Joe's stamp of quality. That’s what makes Joe’s ice cream JOE’S.
After all...Everything else is just ice cream!